How Much Taylor Swift Vinyl Do You Really Need?

I preordered "1989 (Taylor's Version)" from Taylor Swift's web store and it was complicated.

Dec 01, 2023

∙ Paid

As part of ongoing research into the current state of music retail, I decided to pre-order Taylor Swift’s 1989 album remake via her web store. Taylor’s one of the dozens of artists who are bypassing traditional retail and selling directly to their fans.

Things did not go well.

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